Florentijn Hofman

Florentijn Hofman 677

FLORENTIJN HOFMAN http://www.florentijnhofman.nl/
Humour, sensation, maximum impact; internationally renowned artist Florentijn Hofman  (Delfzijl, 1977) does not settle for less. His sculptures are large, very large, and are  bound to make an impression. Take Rubber Duck (2007) for example: a gigantic 26-metre-high  yellow rubber duck. It is an inflatable, based on the standard model that children from all  four corners of the world are familiar with.

The impressive rubber duck travels the world  and pops up in many different cities: from Auckland and São Paulo to Osaka. A very positive  artistic statement that immediately connects people to their childhood. Another example is  Fat Monkey (São Paulo, 2010), a huge monkey tied together from 10,000 brightly coloured flipflops, the Brazilian shoe par excellence. The monkey is lying stretched out in the park,  where his 15-metre length makes passers-by stop dead in their tracks.  Hofman’s sculptures often originate from everyday objects. A straightforward paper boat, a pictogram of an industrial zone or mass-produced little toy figures can all serve as  sources. They are all ready-mades, selected by Hofman for the beauty of their forms.  Subsequently he crafts these into clear and iconic images; cartoonish blow-ups of reality that alienate and unsettle through their sheer size and use of materials. Nevertheless they  are immediately identifiable and have an instant appeal. Inflatables, window stickers,  agricultural plastic sheeting: for Hofman any material is suitable for turning into art.
The skin of Big Yellow Rabbit (Örebro, 2011) for example consisted of thousands of Swedish  shingles. A wooden frame was covered in reed for Muskrat (2004). For Look-out Rabbit (2011) he  screwed together many wooden planks and for Fat Monkey he used the aforementioned flip-flops.
Hofman’s projects are often very labour-intensive. Gravity is being defied though by his love of materials and craft.
Next to temporary and permanent sculptures in the public domain Hofman has realised several  other projects. In Beukelsblauw (2004-2006) he brought attention to a block of houses, destined for demolition, by painting the buildings bright blue from top to bottom. For Zirkus  Zeppelin (2008), on the occasion of the opening of motorway N470, Hofman chose 470 people to  fly with him on the world’s largest zeppelin and view their everyday surroundings from the  air. In these specific projects Hofman invites spectators to reconsider things that at first appear to be a matter of course.
Although artists do not always tend to value reactions of passers-by, for Hofman the audience  is an essential part of his work. He takes due care of embedding his images in their surroundings. For Steelman (2011) he therefore engaged in conversation with young local residents of  the Staalmanplein (Staalmansquare), a formerly rough neighbourhood in Amsterdam Slotervaart.
Subsequently he conceived of an 11-metre high bear with a pillow under its arm. Hofman: ‘The  bear is tough and is standing straddle-legged. Those who live in this neighbourhood have to  stand their ground. At the same time the bear is a symbol of fraternization. People socialise  at the foot of the sculpture.’ An encounter with one of Hofman’s extraordinary sculptures invites us to stand still for a  moment and to look; to really look and to take a picture if you like. Hofman: ‘My sculptures  cause an uproar, astonishment and put a smile on your face. They give people a break from  their daily routines. Passers-by stop in front of them, get off their bicycle and enter into  conversation with other spectators. People are making contact with each other again. That is  the effect of my sculptures in the public domain.’




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